In our continuing drive for complete Web domination for our lost and found pet listings we are happy to announce that you can now find our official page on Google+ (or Google Plus if you prefer).
Our engagement with Google’s social networking efforts has been relatively sparce up until now. We did have a Google Buzz account to which we piped our listing Tweets and we also had a dedicated Google Wave, I even went so far as to code a bot to automatically respond to listing requests from our Wave participants but both these services have since been axed by Google.
However, it looks like Google+ is here to stay, particularly with the fundamental seachange in search to a social model. Now when users who are logged into Google (including GMail users as well as those using Google Plus) conduct searches, the results they see are increasingly influenced by the activities of others in their social circles that Google is aware of such as friends, family and colleagues, in an attempt to increase personal relevance of the results. Much like the Facebook ‘Like’ button, the Google +1 button aims to fuel a recommendation engine for the entire Internet to make its search results, more relevant and therefore more useful to its users, and more users equals more advertising revenue for them. To put it another way, if one of your friends ‘+1′s a particular web page or site, you are much more likely to see it in your results than if your friend had not ‘recommended it’.
So, what does this mean for Lost and Found Pets Ireland and more especially the visibility of the listings here in Google search results. Well, as with our listings on Facebook, in order to maximise the reach of the listings in people’s searches and their news streams on Google Plus, those who list here should ‘like’ and ‘+1′ their own listings and make a concerted effort to get their family and friends to do likewise in order to get the listing out there to the maximum extent possible. All pages on the site, including the listing pages, include a ‘+1′ button as well as a ‘like’ facility and I cannot stress highly enough the importance of using these. While I have done my best to automate the distribution of listings around the web via our networks, the change in search I spoke of above now gives YOU the power to make the absolute most of the technology.
Similar to Facebook Fan Pages, this week, Google opened up facilities to businesses and organisations to create Google+ Pages. As mentioned above, users = advertising revenue for both Facebook and Google and therefore it is difficult to imagine that Google will not use its substantial lead over Facebook in providing search to promote its own social network by favouring its own ‘pages’ in search results and that is basically why we are now on Google+. Its also worth noting that our presence on there makes accessing the listings from mobile devices somewhat easier for folk as there are Google+ apps now for all the main phones out there and these will compliment our own mobile site.
At the moment, I am posting listings there manually while I await Google to provide a facility to automate that process as Facebook have. With on average around 10 listings per day, this is obviously quite a time consuming activity and I will be closely monitoring (both in terms of user engagement with our Google+ page (whether folk are adding it to their circles and +1′ing the listings & site and in terms of performance of listings in the Google search results) whether the extra effort is really worth it or if I should simply wait until an automated solution is possible so again, you basically get to decide on the resources I put into this.
I’m curious to hear your thoughts on Google+ and any ideas you may have to make it even more useful for folk using the site. Just drop a comment below.
